Case Studies
Social Media actions (e incidents) in China, Indonesia and Asia
In this Wetpaint Wiki you can find historic reports of SM cases in all over asia. It is very nice the rich collection of cases they have gathered there. The site seems to be have been moved here but in the old website they still keep interesting cases we summarize here:
China cases:
In China, most of them are from 2002 to 2009, it is, before the massive arrival of Weibo, but you can still find some interesting stories. Not everything is commercial, but there is always something to learn about that.
http://comm215.wetpaint.com/page/China%3A+Case+Studies
Hong Kong cases:
There are some interesting commercial projects for McDonald’s, Canon and HK’s Tourism Board.
http://comm215.wetpaint.com/page/Hong+Kong%3A+Case+Studies
Indonesia cases:
Among others, special attention to the iPhone vs Blackberry war delivered by inMobi.
http://comm215.wetpaint.com/page/Indonesia%3A+Case+Studies
Basic Social Media strategy in China by Energize
In this Slideshare, I found a great example on how to use Social Media in China for promotional purposes. This guys from Shanghai are doing great things in this Media. Have a look!
Pay attention to the real case on page 50. The use of SM to promote Miffy in China is a great example of a mid-term SM campaign.
Introduction to Chinese Social Media platforms
This introduction to Chinese Social Media platforms is also interesting to get a quick understanding of the situation in China:
Great SM strategy in China by Daisymee
Another great example in the use of Social Media in China is the Chinese brand Daisymee. I had the luck to work with them and they made an extraordinary and smart effort in Social Media in this country. They made a compilation of their strategy that you can follow here [In Chinese]:
